Blog
Notes for people who sell things with photos
Seasonal planning, imaging workflow and merchandising — written the same way as the rest of this site, which means every post says where its own advice stops applying.
When to shoot Halloween listings (and why October is already late)Halloween listing photos need to be live before the search climb starts, not before Oct 31. Here is the date that actually matters and how to work back from it.
How to run a season-wide photo refreshRefreshing a whole catalogue for a new season is a sequencing problem, not a shooting one. How to order the work so the important listings change first.
Black Friday photos are not a November jobDeal-hunting traffic builds before the weekend itself, and a discounted listing with tired photos discounts twice. The photo deadline and why it is early.
Holiday listing photos are an August jobGift-intent search climbs from early November, and the photo deadline sits weeks before that. Why the holiday shoot belongs in late summer.
Looking for something more specific?
Seasonal shoot guidesWhat to shoot for the next event, with the dates and a five-shot brief.GlossaryPlain definitions of the product photography and AI imaging terms.Use casesWhat the studios do, category by category, from swimwear to press-on nails.Comparing try-on toolsFive tools on entry price, cost per credit and what each plan gates.